PTC is a tech company that offers B2B enterprise solutions in the form of software and developer toolkits. Partnering with a variety companies across industries such as manufacturing, automotive, oil and gas, and life sciences, PTC enables companies to leverage the power of IoT to maximize their business potential.

PTC’s marketing website is a destination for partners, customers, and prospects to get the latest news and events, articles on thought leadership, and in depth information on products and offerings.

Updates in visual design and improvements in user experience lended to higher quality site engagement, increased MQL’s (Marketing Qualified Leads) passed to sales, and record contribution to company pipeline.

Projects at PTC often stem beyond the domain of the marketing site. CAD software Creo (formerly ProEngineer) has found a wide ranging audience over the past 30 years and serves as a gateway to Creo resources and networks. In-program splash screens help users make the most out of their experience.

The advantage of a robust partner network means many opportunities for events. Events on such a worldwide scale, physical and virtual, in a multitude of languages and formats requires an organized resource.

PTC’s thought leadership takes place in many forms. Blogs can be one of the most accessible and productive ways of sharing media and high value content. It is a top priority that these pages follow industry best practices in typographic layout and mobile scalability to ensure the most influence and impact on our audience.

Whether it’s an application design or a mobile first marketing site, integrated teams of product marketers make it possible to achieve a platform that is relevant and easy to use. Through the proper industry research and persona identification, all PTC domains are data driven and legitimized by trial and testing.